In today’s digital marketing landscape, Instagram continues to be one of the top social media platforms where businesses can advertise their services. For travel agencies in particular, Instagram is a great place to post visual content for promoting different tours, packages, and services.
If you’re looking for simple yet effective content ideas to boost your Instagram engagement, look no further. In this article, we’ll cover the most exciting content types you can use for your travel agency’s Instagram page.
Exciting Content Ideas for Your Travel Agency’s IG Page
Below are simple yet effective content ideas to help increase your travel agency’s Instagram audience engagement:
1. Testimonials
According to research, customers are 31% more likely to spend on a brand’s services when they have good customer feedback. This emphasizes the need for businesses to routinely post positive customer reviews.
To turn testimonials into Instagram content, you can choose to either create a simple social media graphic or post them directly to your Instagram Highlights for easy accessibility.
2. User-generated content
The great thing about promoting your travel agency on Instagram is that you don’t have to come up with the actual content yourself. Instead, you can take advantage of successful client travels and repost them to your page as marketing content.
As a bonus tip, we recommend asking your clients to use dedicated hashtags featuring your travel agency so you can easily access them later on. To collate the content for easy viewing, simply feature relevant user-generated content with a dedicated Instagram Highlight folder.
3. Tours/travel packages
A client-friendly travel agency is one that makes its tours and travel packages readily accessible to potential customers. If you’re interested in designing your own social media infographics, a great place to start is by featuring your current tour and travel packages.
Since this is highly important for your travel business, it also helps to pin this type of social media graphic, so clients can easily find it on your page.
4. Informative content
Aside from promoting your travel agency, it’s also a good idea to post informative content, such as travel tips, that can be useful for existing and potential customers alike. Not only will you be able to help future travelers, but also advertise your agency in the process.
To help you come up with more professional-looking graphics, check out this AI Images tool and say goodbye to spending hours browsing through stock images for the perfect photo.
With the help of a simple online design tool, you can simply drag and drop different design elements to come up with high-quality and engaging visual content.
5. Reels about travelling
Whether it’s vlogs or funny memes about travelling, taking advantage of Instagram Reels is a great way to increase your online engagement. If you’re up to it, you can ask your travel agents to film mini vlogs or simply repost successful customer travels to advertise to new clients.
6. Behind-the-scenes
Whether it’s photos, vlogs, or Instagram stories, posting behind-the-scenes content of your travel agency is a great way to connect with customers on a more personal level. Not only does it help establish trust among potential clients, but it’s also an entertaining way to showcase how your normal day-to-day operations work for those who are interested.
As additional content, you can also come up with content introducing your different travel agents, so clients can easily identify and find their contact information for potential assistance and services.
7. FAQs and Q&As
Having a frequently asked questions section on your Instagram page can be highly beneficial in terms of improving marketing and customer service strategies. Not only can it save you more time replying to frequently asked questions via DM, but it’s also a great way to make your followers more informed when it comes to the usual travel procedure.
Similar to content showcasing your client testimonials and current tour and travel packages, we also highly recommend pinning your FAQs infographic to your profile for easy access.
Which is the Best Online Design Tool for Creating Instagram Content?
When designing Instagram content for your travel agency, it helps to have an online design tool that’s both versatile and user-friendly. If you’re not sure where to start, we highly recommend browsing through PosterMyWall’s free travel templates to get started. Once you’ve chosen a design to your liking, simply click on the template and customize it according to your needs!
Optimize Your Instagram Marketing
Struggling to figure out what to post next on your travel agency’s Instagram page? Not a problem! To keep your content fresh and exciting to new and existing followers, check out these different content ideas and think of a memorable caption to go along with it.
Once you’ve planned out your social media content, make sure to stay consistent and routinely engage with your audience for higher chances of turning likes into sales. Good luck, and we hope to see you on our upcoming travels!
